SENDITOO FINTECH STARTUP - CASE STUDY

Two entrepreneurs, Ibrahima and Takwana bootstrapped the product to test the market and get feedback from users.

Six months after launch, the decision was made to build a new platform from scratch. Ibrahima approached Horion Digital and discussed opportunity to become their technical partners and take product development process in their hands.

To extract their knowledge in orderly manner, which would have value for the entire development process, we started with research and discovery sessions. R&D gave us a clear vision of what had to be built. We already knew the best industry examples and worst pitfalls, list of valuable features and ideal customer profiles we should follow.

Our UX consultant designed user flow maps for every major activity and built a map of the entire product. After, the agile wireframing and user interface design phases, the tech team built bulletproof API, feature rich admin panel and responsive user side web app.

To reduce a product to market time and support users who browse with mobile devices – our team adapted the web app to a range of different screen sizes. To support Senditoo’s growth and entrance to new markets, the platform has multi-language, coupon and affiliate program features.

Customer acquisition, retention and user experience improvements were addressed by integrating a range of 3rd party leading industry tools. Senditoo is ready for a sustainable user growth and new service releases in the future.

Having behavioural and economical constraints, it was clear that we had to build a responsive product. Research and Discovery phase gave us a good understanding of the typical SendiToo customer. Our partner Ibrahima provided us insightful demographical, geographical and behavioural information about the users.

Besides that, everyone understood the importance of the mobile experience. Google claims that people spend around 177 minutes per day on their phones. What’s not enough the startup had to reduce the spending on mobile apps, so we had to design a hassle free mobile experience for the mobile browsers.

Around 80% of customers were coming from mobile devices. We needed to create a mobile experience that converted and was easy to use. The challenge was to allow for easy navigation of top-up process and account management panel without becoming overwhelming.

We had to design interfaces that users can trust and know how to use by the first look. It also had to convert and deliver value for business.

Quick and effortless user support and continuous product improvement are the key areas, which we suggest to focus for our partners. With this approach we enabled Senditoo’s support engage with customers on the spot of their struggle. This is especially handy, when Senditoo’s support can have a real time conversation and also see what problem the customer is experiencing by viewing their entire session within the product.

This also helps to continuously feed the product backlog with important user interface and functionality updates.

It’s a CEO’s dream to get all data about the product performance in one place, or help that frustrated customer with a few mouse clicks. Together we designed a dashboard, which can provide the most important information about the business within a selected period of time. It also serves as a daily management tool, which allows the administrator quickly skim through information and see if indicators do not signal any unusual or malicious activity within the product.

Other useful functionality includes user account management and daily or monthly transaction allowance limits, user verification, promotion codes generation, affiliate program management and platform credit feature. We also improved the communication among the key stakeholders by allowing to export any information in various formats.

There’s always more than meets the eye. Senditoo is packed with features and best development practices that can’t be seen. It all adds up to a product performance which delivers WOW experiences for the users.

As the company continued growing, scaling product range meant generating 1000s of images for new products and options with the old solution.

To keep up with the market trends the platform needed to include time-saving tools for key users and improvements in UX, interfaces, design.

Decisions were made to further research the available web 3D modeling frameworks to allow products to be customized while getting a real-time 3D product view within the platform. User research showed that more than half of NOMI customers were interior designers.

Conversations with interior designers performed by Nomi founders led to potentially beneficial internal project management and quoting tool ideas, which would help interior designers in their process of selling Nomi furniture. Multiple design sprints were handled to absorb the information and put it into tangible product form.

Before we could establish a sitemap and start the design process, we needed to understand the general direction of the platform and what purposes it will serve.

After sketching on white board and pieces of paper for around 80 hours, we managed to come up with a site tree and a process for the entire platform and pass it on for designer.

We applied modern design thinking techniques: workshops, design sprints, crazy 8s, and user interviews.

The most critical areas that consumed a lot of our time during the wireframing process were: the checkout area activities and the inner platform’s client-side functionality.

The business owners can add and manage new product 3D models, live editing options, pricing of the materials, and other variables that go into visualization, manufacturing, and delivery process. The users are now able to enjoy a better product 3D model rendering quality and real-time platform feedback, more product options, and better site experience through desktop and mobile devices.

Interior designers can use Nomi’s custom quoting tool, and improve their communication and shorten the time to project completion. The new Nomi platform build led to a 300% increase in revenue over the same time compared with the old platform version.

From the business side, the new admin functionality brought invaluable features that enabled the company easier and quickly manage their products, pricing, manufacturing, and shipping.

Time-saving and extracted customer value come through flexible scenario-based pricing decisions. The platform allows to price manufacturing materials, different product options, option combinations, or even actions and requests.

Our app is supported by a carefully selected technology stack. We select services that are the best match for the client’s business.