Elite Chauffeur Ltd
IT Consultancy, UI&UX, Design, Front-end & Back-end Development
Used internally


Edinburgh, United Kingdom based chauffeur services company understood that in order to make their business more efficient, profitable and competitive, they had to reduce the time spent on administrative and key operational tasks.


Together with client we identified the key business activities and developed a strategy. We went through multiple stages of UX, UI and database design to adapt business process for a digital environment.


We built a complete web app solution to support business operations like staff and client management, order management and communication between the administrators and drivers. Automated invoicing process, and made accountant’s work a breeze.

User Stories

Creating user stories, use cases and scenarios helped us to look at the business process through different perspective – the people and their everyday challenges, routines and struggles. This given us more context and purpose to fuel our process.

User Journey

Prototyping and understanding the architecture of application was our next step. User stories were used and turned into rough information architecture maps. We uncovered and sketched more than 45 information display windows.

This helped us to analyze what users expected to see and do when using the application. Because of its visual nature, information architecture and user journey maps filled in the information gaps between Horion Digital and our client.


Managing business and user expectations became our challenge in the wireframing phase. While the structure of application was known, there were still a lot of unknowns where, how and when a particular piece of information will be added by the user or displayed by the system.

Even though collaboration with client was important throught all stages – in the wireframing phase everyone got their hands dirty. Agile iterations and feedback sessions became the driving force for the next 3 weeks.

User Interface Design

Multiple user groups required different user Interface approach. Right from the beginning it was clear that there will be 3 user groups. The Administrator, Driver and Client.

To make the right user interface decisions we used contextual information which came mostly from user stories. Understanding the context in which different users will use application, helped us to design interface, which is easy to understand and use.

While administrators used desktop devices to manage the business, the drivers had completely different conditions. They use tablet computers and have limited attention time, thus we had to put UI design into context and test how it works in real life situations.

Scalable And Optimized Business

After the application was launched, the business has been positively affected throughout several areas. Communication between staff improved, as indicated by the people who use the application.

Managers now see more business information and make better and informed decisions based on their own data, captured by our application. Cashflow management improved dramatically, because of automatically generated invoices, which are accessible in individual client accounts. The business became easily scalable, because of increased efficiency and organized process supported by modern technology.