NOMI – combining beautiful furniture and sustainability. The company was born out of a desire to honor craftsmanship and the honesty of material. NOMI is a celebration of artisanship and innovation, in the home, workplace, and other spaces where people gather.
As the company continued growing, scaling product range meant generating 1000s of images for new products and options with the old solution.
To keep up with the market trends the platform needed to include time-saving tools for key users and improvements in UX, interfaces, design.
  • NOMI Pty Ltd
  • Manufacturing
  • IT Consultancy, UX Design, UI Design, Front-end, Back-end Development
  • nomi.com.au


The early stages of platform planning began by researching the market, e-commerce trends, and possible solutions, to bring the best user experience.
Decisions were made to further research the available web 3D modeling frameworks to allow products to be customized while getting a real-time 3D product view within the platform. User research showed that more than half of NOMI customers were interior designers.
Conversations with interior designers performed by Nomi founders led to potentially beneficial internal project management and quoting tool ideas, which would help interior designers in their process of selling Nomi furniture. Multiple design sprints were handled to absorb the information and put it into tangible product form.


We aimed to reach the best user-focused solution, so we applied 5 design thinking process stages: empathize, define, ideate, prototype, and test.
Before we could establish a sitemap and start the design process, we needed to understand the general direction of the platform and what purposes it will serve.
After sketching on white board and pieces of paper for around 80 hours, we managed to come up with a site tree and a process for the entire platform and pass it on for designer.
We applied modern design thinking techniques: workshops, design sprints, crazy 8s, and user interviews.
The most critical areas that consumed a lot of our time during the wireframing process were: the checkout area activities and the inner platform’s client-side functionality.


The new Nomi e-commerce platform now has a lot of useful features for both – customers and business owners.
The business owners can add and manage new product 3D models, live editing options, pricing of the materials, and other variables that go into visualization, manufacturing, and delivery process. The users are now able to enjoy a better product 3D model rendering quality and real-time platform feedback, more product options, and better site experience through desktop and mobile devices.
Interior designers can use Nomi’s custom quoting tool, and improve their communication and shorten the time to project completion. The new Nomi platform build led to a 300% increase in revenue over the same time compared with the old platform version.

Business Side

Nomi became one of the leading flat-pack designer furniture sellers in Australia after their successful launch of an e-commerce platform that allowed product customization.
From the business side, the new admin functionality brought invaluable features that enabled the company easier and quickly manage their products, pricing, manufacturing, and shipping.
Time-saving and extracted customer value come through flexible scenario-based pricing decisions. The platform allows to price manufacturing materials, different product options, option combinations, or even actions and requests.

Featured Technologies

Our app is supported by a carefully selected technology stack. We select services that are the best match for the client’s business.


    Holds all static resources including the angular app itself. Amazon S3 servers are optimized for serving static files, therefore it’s perfect for Angular App.


    With a modular approach, we used Node to make NOMI technology future-proof. It will not restrict us to a single server and will be easy to make future updates or upgrades.


    Amazon CF CDN accelerates delivery of NOMI website and web application assets. It easily integrates with other tools we are using for the product.


    Trustworthy enterprise-level database which is perfect for dealing with high loads of data. Therefore it will sustain the app’s growth at various rates.


    This is a relatively new technology, which proved its scalability nature and performance under massive traffic. A good substitute for Apache.


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One of the largest agriculture companies in Northern Europe had a difficult time managing all their resources, stocks, fields, equipment and wages.
As their company and assets grew, so does the challenges to manage everything. Due to specific nuances in their field of work, it became impossible to manage everything efficiently using human labor. The company approached us with a difficult request to overhaul their entire processes using technology so most of the management work would be automated.
At first, we had to investigate their ways of work and propose our solution to them. Once they approved our proposal we started working on MVP to prove that this solution would be capable of improving efficiency.

“Horion Digital helped us to cut down expenses by up to 25% (YoY avg. -13%) by optimizing our asset portfolio, foregoing underperforming land and excessive machinery. Thanks to the platform they have developed and valuable business insights that it provided.”
Client photo GN
Gediminas Norkevičius
IT director of Groward
Groward line logo


Big data powered ERP system.
We have built from scratch an extensive application that gathers all the live data from machinery working in the fields, current stock levels of inventory, work that is being done by each individual employee. By gathering this data, the application improves the efficiency of workers by assigning them required tasks and tracking their performance.
By having all this data, it automatically calculates the compensations for workers. Also, it forecasts the time required to plow the fields and allows for easy tracking of changes when some new way of growing crops is implemented. Inventory tracking allows for timely purchases and planning.


We have spent over a year investigating, developing and improving the application.
The result is the tool that solves their largest bottleneck – management, and allows the company to grow without further roadblocks in internal company resource management. Data gathered by the system allowed them to understand the most important business KPIs and change the administrative and accountancy bureaucratic system. This resulted in optimized expenses and helped them purify profitable agribusiness formula.

Defending Valuable Features

Before starting the project we have done a week-long design sprint with the client to map out all the requirements and approached the entire development process with Agile Scrum methodology.
A proactive communication culture was created with continuous daily delivery of key UX pillars like usage research findings, user stories & journey plans, platform map and wireframes. As a result, Groward Group uncovered new useful system features. These sessions helped to prevent any big project scope changes down the road.

A Powerful Tool

This system connects all agribusiness aspects. Internet Of Things (IoT) technology was used to connect all farming inventory.
Data is gathered live while work is being done in the fields or factories. Tractors, combine harvesters and other equipment GPS data is logged. The type of instruments and fertilizers that are used in a specific field are noted.
What is more, the system tracks the harvest that is being harvested and tracks it from the field to the laboratory. This allows to easily investigate specific fields of crop quality and compare it with the work that was done and resources used. Deriving the best ways to grow crops.
AgroMap also manages warehouses, resource purchases, stocks, bills, and consignments. Additionally, the system can derive correct compensation for each field worker by taking into account not only time spent working but also their efficiency. Since GPS data is tracked and the efficiency metric can be easily calculated.
It also allows agronomists to plan, track in real time work progress, see farming machinery moving in the fields and if needed to make changes in planned work. Admin dashboard for agronomists shows finished work that must be approved. Once approved, the data is used to generate declarations and other documents needed by the business.

Rich Admin User Panel

Multiple iterations of admin panel have been done until the desired results of top company management were reached and they are happy about.
It’s a CEO’s dream to get all data about the company performance in one place. We made this dream come true. — Top company leaders have their own panel where they can track progress that is translated into currency values, see the most profitable cultures, fields, jobs. Thus they can base their business decisions accordingly.

Featured Technologies

There’s always more than meets the eye. AgroMap is packed with features and best development practices that can’t be seen. It all adds up to a system performance which delivers optimized processes to the company.


    Holds all static resources including angular app itself. Amazon S3 servers are optimised for serving static files, therefore it’s perfect for Angular App.


    Angular was a platform of choice for this project. It was chosen due to its high degree of reliability and scalability.


    With modular approach, we used Node to make NOMI technology future proof. It will not restrict us for a single server and will be easy to make future updates or upgrades.


    ArcGIS is the world’s most powerful mapping and analytics software. It was chosen for this project to map fields, track in real-time GPS positions of machinery and draw statistics using this data.


    Trustworthy enterprise level database which is perfect for dealing with high loads of data. Therefore it will sustain the app’s growth at various rates.


    Socket IO was chosen as a tool for real-time interactions between system and machinery.